Current Project

2017 - Present
Adviser | Consultant | Entrepreneur

ThermaSol

2014 - 2017
Vice President of Sales + Marketing

  • Seven consecutive years of increased US sales accounting for total of 121% in growth since joining company in late 2009
  • Guided ThermaSol brand to major uplift of re-branding and re-positioning in steam shower category including implementation of Experience Zones (retail displays)
  • Successfully recruited and hired top award winning industry sales managers and sales teams throughout the United States
  • Created and maintained cloud based reporting platform for internal use and representatives
  • Restructured customer service department by implementing Zendesk and TalkDesk products resulting in increase of the customer satisfaction
  • Supervised and guided the development of the company's online customer portal for Authorized Resellers, Plumbers, and Trade professionals
  • Implemented tracking tools on the website to track consumer behaviors for strategic marketing campaigns
  • Created and maintained ThermaSol's Solution Center
  • Created two IDCEC accredited CEU courses approved by ASID, IDC, IIDA, NKBA and AIA
     

2009 - 2014
Western Regional Sales Manager

  • Initiated and launched revolutionary industry cross marketing program with faucet manufacturers
  • Initiated and created the DPHa Webinar on Steam Systems
  • Responsible for initiating and implementing the Modern style trim, resulting in best seller compared to other styles
  • Initiated and launched company marketing materials, including binders, Bluetooth Zone, online specifications and multiple PowerPoint/Keynote training presentations
  • Designed and implemented an online tool to effectively manage and track marketing materials and showroom updates with automated sales reporting on a national level using Google Apps. Continuous development of new tools for sales team and management to promote a more efficient work environment
  • Managing and overseeing sales in the Western region (CA, AR. LA, MN, WI, ND, SD, IA, NE, KS, MO, AK, WA, OR, HI, AZ, NM, NV, CO, MT, ID, WY, UT and TX) represented by 11 independent representative agencies
  • DPHa Education Committee Co-Chair

Sonia America

2007 - 2009
Western Regional Sales Manager

  • Managing and overseeing sales in the Western Region (CA, AK, WA, OR, HI, AZ, NM, NV, CO, MT, ID, WY, UT, TX and Vancouver Canada) represented by 6 independent representative agencies
  • Designed and implemented an online tools to effectively manage and track marketing materials and showroom updates on a national level. Continuous development of new tools for sales team and management to promote a more efficient work environment
  • Redesigned the Price List to meet and satisfy the US market’s needs and demands
  • DPHa Technology Committee Co-Chair

waterdecor

2001 - 2007
General Manager/Vice President

  • Strategically managed and launched branding of company name and products
  • Responsible for the result of sales increase of at least 95% annually since 2004
  • Responsible for initiating and implementing the design of the ‘touch-less’ faucet, resulting in receiving the 2007 Product Design Award from Hospitality Design and Most Innovative Product award in 2005 from Decorative Plumbing Hardware and Association
  • Set the direction for the business and establishing initiatives for new product line growth
  • Responsible for hiring and managing approximately 20 sales team members
  • Responsible for expanding from 20 to more than 130 high-end showrooms nationwide
  • Initiated and launched the architectural database of nearly 5,000 architects
  • Designed program to service architects and designers including online access to detailed product specifications, DXF files and service parts
  • Worked closely with designers and engineering team to develop product conceptualization and design
  • Developed and maintained strong relationships with industry sales members, including members of DPHA
  • Initiated and determined optimal marketing tactics including the creation of presentation materials for external presentations and pitches of existing and new product lines
  • Initiated, created and launched company marketing materials, including company website, catalogs, ads, brochures and unique packaging
  • Organized and conducted the design of company product displays and industry expo booths